Click2Track Blog
Practical guides on affiliate marketing, performance marketing, tracking and fintech campaigns in India.
4 min read
Best Affiliate Networks in India: What to Look For
A practical checklist for choosing among affiliate networks in India, from tracking and reporting to payouts and support.
3 min read
What Is Affiliate Marketing?
A simple explanation of affiliate marketing, the people involved and how affiliates are paid.
4 min read
How Does Affiliate Marketing Work in India?
How affiliate marketing works in the Indian market, including KYC, TDS, payment methods and popular categories.
3 min read
What Is a CPA Network?
Understand CPA networks, how CPA offers are tracked and how publishers are paid for validated actions.
3 min read
What Is a CPL Network?
Learn how CPL (cost per lead) networks work and how leads are tracked and validated.
4 min read
CPA vs CPL: What's the Difference?
Compare CPA and CPL pricing models, payouts, validation and which one suits publishers and advertisers.
3 min read
What Is Performance Marketing?
Performance marketing explained: paying for measurable outcomes instead of impressions.
3 min read
Affiliate Marketing vs Performance Marketing
How affiliate marketing relates to performance marketing and where they differ.
4 min read
How Fintech Affiliate Marketing Works
From campaign setup to validated conversions: how fintech affiliate campaigns run.
3 min read
What Is a Fintech Affiliate Network?
What a fintech affiliate network does and how it differs from a general affiliate network.
3 min read
What Is a BFSI Affiliate Network?
BFSI affiliate networks explained for banks, NBFCs, insurers and publishers.
3 min read
How Affiliate Tracking Works
Tracking links, click IDs, sub-IDs and postbacks: how conversions are attributed to publishers.
3 min read
What Is Postback Tracking?
Server-to-server postback tracking explained, and why it is more reliable than pixels.
3 min read
How Publishers Can Track Affiliate Conversions
Practical tips for publishers to track clicks, leads and conversions across channels.
4 min read
How to Choose an Affiliate Network
A step-by-step framework for publishers and advertisers to choose the right affiliate network.
4 min read
How Advertisers Can Scale Performance Marketing
Practical steps to scale performance campaigns without losing quality.
3 min read
Affiliate Network for Publishers in India: A Starter Guide
Getting started as a publisher in India: registration, KYC, campaigns and payouts.
3 min read
Fintech Performance Marketing in India
How Indian fintech brands use performance marketing to acquire customers.
3 min read
Lead Generation for Financial Services
How financial brands generate and validate leads through performance partners.
3 min read
How Affiliate Networks Connect Advertisers and Publishers
The role an affiliate network plays between advertisers and publishers.