How Affiliate Networks Connect Advertisers and Publishers

· 3 min read

The role an affiliate network plays between advertisers and publishers.

The middle layer

Advertisers want results; publishers have audiences. An affiliate network supplies the trust layer between them: onboarding, tracking, validation and payments.

What the network handles

  • Publisher KYC and agreements
  • Campaign assignment and link-level rates
  • Click and conversion tracking
  • Advertiser billing and publisher payouts

Learn more

See about Click2Track and how we work with advertisers and publishers.

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