CPL Network in India
Lead generation is the backbone of many financial and service businesses. A CPL network helps advertisers receive qualified leads and helps publishers get credit for every valid lead they send.
What is CPL?
CPL (cost per lead) is a pricing model where the advertiser pays for each qualified lead, typically a user who submits their details through a form and meets the campaign's criteria, such as location or eligibility.
How lead-generation campaigns work
- The advertiser defines the lead fields, target locations and validation rules.
- Publishers drive interested users through a tracking link or a hosted lead form.
- Each lead is recorded with publisher, sub-ID and timestamp.
- The advertiser validates leads and marks them approved or rejected.
- Approved leads are counted for publisher payouts.
How publishers generate leads
Publishers can use content, communities, assisted calling or hosted forms. Click2Track's form builder and pincode tools help capture the right details and limit leads to serviceable areas. Leads must come from genuinely interested users; incentivised or fake submissions are rejected.
How advertisers receive and validate leads
Advertisers can view leads, export reports and confirm approvals through postbacks or reconciliation uploads. Duplicate detection reduces repeat submissions. Learn more on the advertiser page.
Lead tracking and reporting
Every lead is tied to the publisher's tracking link, so attribution is clear. Reports show submitted, approved and rejected leads by campaign, publisher and date. Compare models in our CPA network guide.
Frequently asked questions
A CPL network connects advertisers who pay per qualified lead with publishers who generate those leads, and tracks every submission.
Advertisers review leads against campaign criteria and mark them approved or rejected, often through postbacks or report uploads.