BFSI Affiliate Network & Performance Marketing Platform
Banking, financial services and insurance (BFSI) brands need customer acquisition that is measurable, compliant and cost-controlled. Click2Track provides the tracking and publisher management layer for BFSI performance campaigns.
Performance marketing for financial services
In BFSI, the cost of a wrong customer is high. Performance marketing lets a bank or NBFC pay for specific outcomes, such as a submitted lead, a completed KYC or an approved account, instead of paying for reach alone.
A performance marketing platform like Click2Track records every step, from click to validated conversion, so finance and marketing teams can see exactly what they are paying for.
BFSI categories
Depending on advertiser availability, BFSI campaigns may cover:
- Banking and savings accounts
- Personal, business and secured loans
- Credit cards
- Investments and mutual funds
- Demat and trading accounts
- Insurance and other financial products
How Click2Track supports BFSI campaigns
- Publisher onboarding with KYC and agreement acceptance
- Unique tracking links and sub-IDs per publisher
- Postback-based conversion validation
- Link-level publisher rates and advertiser billing
- Duplicate detection and reconciliation tools
- Date-wise campaign and publisher reports
Compliance and disclosure
Financial products are regulated. Publishers promoting BFSI campaigns must follow the advertiser's brand guidelines, applicable RBI, SEBI and IRDAI norms and Indian advertising standards. They must not promise approvals, returns or interest rates that are not offered by the advertiser.
Click2Track is a tracking and affiliate network platform. It does not lend money, issue cards, give investment advice or decide approvals. Final product decisions are made by the respective financial institution. Read our affiliate disclosure.
Frequently asked questions
No. Click2Track is an affiliate and performance marketing platform. Financial products are offered by the respective advertisers.
Yes. Campaigns are assigned to approved publishers individually, with their own tracking links and rates.