What Is a CPL Network?
· 3 min read
Learn how CPL (cost per lead) networks work and how leads are tracked and validated.
Definition
A CPL network manages campaigns where advertisers pay for each qualified lead, typically a form submission from an interested and eligible user.
What makes a lead qualified
- Correct and reachable contact details
- Matches the target location or pincode
- Meets eligibility criteria set by the advertiser
- Not a duplicate of an existing lead
Learn more
See the CPL network India page and our guide on lead generation for financial services.