What Is Performance Marketing?
· 3 min read
Performance marketing explained: paying for measurable outcomes instead of impressions.
Definition
Performance marketing is any marketing where the advertiser pays based on measurable results, such as leads, sign-ups or sales, rather than for reach or impressions.
Key ingredients
- A clearly defined conversion
- Reliable tracking from click to conversion
- Transparent reporting
- Optimisation based on validated results
Where networks help
A performance marketing platform brings publishers, tracking and reporting together so advertisers can scale what works. Read how advertisers can scale performance marketing.