What Is a CPA Network?
· 3 min read
Understand CPA networks, how CPA offers are tracked and how publishers are paid for validated actions.
Definition
A CPA network connects advertisers that pay per completed action with publishers who drive those actions. The action could be an account opening, an app registration or a purchase.
How tracking works
Each click is tagged with a unique click ID and publisher ID. When the advertiser validates the action, it sends a postback with that click ID so the network can attribute and record the payout. Read what postback tracking is.
What publishers should know
Only validated conversions are paid, and earnings are never guaranteed. Explore the CPA network India page for details on how Click2Track runs CPA campaigns.